Volkswagen Equation

Some people are born with the skills to drive. Some don't. For those, Volkswagen developed several technologies that help in their daily lives. A parking assistant is one of the most outstanding features because it calculates for you when parking.

Grabarz & Partner, Germany

CCO: Ralf Heuel
Creative Directors: Matthias Preuß, Jakob Eckstein
Senior Copywriter: Gustavo Da Costa Neves
Senior Art Director: Rodrigo Stroisch